After completing my Events Management studies at the University College of Birmingham, I returned to Estonia and began searching for work in my field. However, finding a suitable position proved challenging, and I ended up working in hospitality for over five years at a hotel.

When covid hit, I was laid off, which became a turning point for me. I decided to go back to school and began studying marketing. As part of my studies, we were required to complete an internship each year.

In my first year, I interned at the Estonian Defense Forces Recruitment Center, an experience I thoroughly enjoyed. Initially, I planned to find a position again in the defense industry for my second-year internship. However, I came across a post in a Facebook group from the ESTCube team, looking for a marketing specialist to join their project. Since space is something, I had always found fascinating and another completely different field, I knew I had to apply.

In January 2022, I joined the ESTCube team, and it has been an incredible journey ever since. The role has provided me with amazing opportunities and invaluable knowledge. During that 3 years I have met so many cool people.

I am currently the Communications Lead and a Board Member of the Estonian Student Satellite Foundation. Since joining, we have expanded the communications team to eight members and my responsibilities vary significantly depending on the project's phase, but they consistently revolve around leadership, strategy, and outreach. We oversee our organization's social media presence, primarily on Instagram, Facebook, and LinkedIn, keeping everyone interested in our progress and achievements.

In addition to managing digital communications, I help coordinate participation in various events and conferences. One of our primary goals is to popularize space exploration in Estonia, which has led us to organize events such as the 2022 Space Festival in Tallinn. The event featured astronaut Matthias Maurer, who shared his experiences aboard the International Space Station.

Looking ahead, we are preparing for the release of a documentary about the ESTCube-2 satellite in 2025. This involves developing marketing strategies and organizing the premiere, with preparations already underway.

My role also bridges technical and non-technical domains. I’ve worked with the technical teams to communicate updates on our satellites. Which sometimes mean trying to understand myself what it is I am writing about. This has helped me to gain so much knowledge about satellites and the space field. Luckily I have such a cool team, they are willing to explain things to me and make me understand a topic, so I can cover it better to a wider audience.

Last year I had a lot of meetings with potential new partners and I also helped to give feedback on Estonia's Space Law, supporting the country's evolving space policy framework.

During our recruitment campaigns, I’ve often heard people express concerns about needing specialized knowledge in space technology to get involved. For non-technical individuals interested in space, you don’t need to be an engineer or scientist to contribute meaningfully.

In fact, I’ve found that not having a technical background can sometimes be an advantage. As someone responsible for communicating complex ideas to broader audiences, I’ve learned how to break down technical concepts into simpler, more accessible language. This skill has proven invaluable in helping others understand and connect with our work, regardless of their expertise.

Before you even realize, you have been in the industry for 3 years and have gained so much knowledge when it comes to space. Just try it out, it’s not as scary as it may seem.